My Dream Now

In an inspiring conversation about the company ‘My Dream Now’ with the manager of the region Stockholm, I was surprised about the fact that a large number of students, who are almost ready to enter the labour market, are totally unaware of what daily working life looks like after their studies. The aim of ‘My Dream Now’ is to uncover the students’ dreams and give them an accurate insight into the jobs they could apply for or inform them how to start their own business. My favourite part of the program which I have heard about so far, is that trainers give the students a box of cookies. The students have to imagine all the work that needs to be done to make that box of cookies and which job titles are related to that. A simple, but in my opinion, effective exercise. ‘My Dream Now’ has ambitious goals; servicing 10.000 students within 5 years and 1.000.000 students within 10 years, so now is the time to present them on the European market!